Sales Force briefings
When releasing financial results and also on an ad hoc basis, it could be very beneficial for a public company to brief sales forces at investment banks (naturally with publicly available information!). These brokers speak to investors and prospects daily, so the IRO should make sure the sales forces are informed thoroughly and help them prepare for discussions about topical issues regarding the businessand its context.
Keeping the sales force meeting of interest to the audience
Naturally, presentations given during a sales force briefing should be informative, without surprising markets by releasing non-disclosed information. The presentation can either be done by the IRO or the CEO/CFO of a company.
Meetings could be on-site or online, depending on target groups and availability.